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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Website Analysis of the Czechtourism and the Ministry of Foreign Affairs Focused on Tourism
 Jelínková, Adéla ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main theme of this bachelor thesis is the analysis of web pages www.czech.cz and www.czechtourism.com. The analysis is focused on the impact on the Czech Republic's image. Terms related to the internet marketing, the theory of brand and image are explained in the thesis. The current presentation of the Czech Republic and the creation of the Czech corporate identity are described. Practical contribution of the thesis is the website analysis. Finally, the review of the web pages impact on the image of the Czech Republic as an attractive tourist destination is made.
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